Artwork Instructions


Augmented Reality can bring static artwork to life with animation and sound design. You can approach this in two ways.

Step / 1
You can animate the existing art.

(Above) *Static Image

(Above) *Existing artwork animates ie the character appears to smoke the cigarette.


Step / 2
You can introduce new art on top of the existing art. From our experience audiences love to use the EyeJack app to discover a new layer of art.

 (Above) *Static Image

(Above) *New elements animate on top of static artwork ie wrestlers
animate out of eyes and mouth.

Artwork Specifications

EyeJack is available to provide animation services or alternatively you can create your own animation using our EyeJack Creator app.
Please email for further information regarding our EyeJack Creator App.


Printing Specs

We recommend printing the art on matte paper. Avoid stock that is reflective, as glare can interfere with the image recognition.


Best Practices

Augmented Reality works best with artwork that contains the following features:

- good contrast
- rich in detail
- avoid symmetry
- avoid repetitive patterns
* Symmetry and patterns can confuse the image recognition technology.
Below are examples to better demostrate what qualifies as a strong or poor image recognition rating

Example 1

Poor Rating
This image lacks contrast and line definition and also has soft edges.

Example 2

Strong Rating
The image has strong contrast and defined edges.

Example 3

This image scores well due to the detail and contrast but it is actually too symmetrical and has too many patterns repeating.
It essentially looks like the same image in each quarter which confused our app.

Example 4

Strong Rating
The image has some symmetry and repetition but enough detail and contrast work fine.